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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=G.C Berry - A
cover
Marketing Research: Text And Case
Komentar Bagikan
G.C Berry - A

The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners. Key Features A new chapter on Logistic Regression Techniques A new chapter on Structural Equation Modeling A brief primer on reliability and validity of data Detailed coverage of multivari…

Edisi
Cetakan Pertama: 2008
ISBN/ISSN
9780074600313
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
-