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Thinking in New Boxes: A new paradigm for business creativity
“ Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.” —Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin
“ Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.” —Jennifer Fox, CEO, Fairmont Hotels & Resorts
“As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.” —Peter Gelb, general manager, Metropolitan Opera
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