Text
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.
The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping, and everything else. But nothing changes this reality: we are in a moment of business purgatory. So, what are you going to do about it?
Mitch Joel, one of the world's leading experts in marketing and innovation, warns that the time has come to Ctrl Alt Delete. To reboot your business model. If you don't, Joel warns, not only will your company begin to slide backward, but you may find yourself unemployable.
That's a very strong warning, and in this book, Joel explains the convergence of five key movements that have changed business forever. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these major shifts to keep you employable as this new world of business unfolds. Along the way, Joel introduces his novel concept of "squiggle," which explains how you can learn to adapt your personal approach to your career, as new technology changes everything. Again.
In short, CTRL ALT DELETE is not a book about "change manage-ment"-but rather a most timely book about changing both you and your business model.
Tidak tersedia versi lain