What’s the ultimate way to drive growth and profitability? It’s not price. It’s not product. It’s customer loyalty—and the best companies know how to earn it. In this updated and expanded edition of the business classic, Fred Reichheld—creator of the Net Promoter System—teams up with Bain & Company’s Rob Markey to show how customer loyalty can be turned into a powerful engin…
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marke…
Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't is a book by Ram Charan that describes eight skills that lead to success. The book redefines leadership by focusing on these practical skills. Sumber: AI
Dalam dunia yang sering kali memuja ekstroversi, para introvert kerap merasa terpinggirkan atau disalahpahami. Melalui The Introvert Advantage, Dr. Marti Olsen Laney menghadirkan sudut pandang baru yang menyatakan bahwa menjadi introvert bukanlah kelemahan, melainkan kekuatan yang unik. Berdasarkan pengalaman klinis, kisah nyata, dan riset ilmiah, buku ini mengupas perbedaan fisiologis dan p…